VIBE: high-end | cinematic | professional | editorial | inviting
About the projectWHO Sabine is an award-winning science and travel journalist, editor and publisher. She is also Co-Founder and Co-CEO of Hidden Compass, an acclaimed publication that celebrates journalists as heroes and invites the world to partner with them.
GOALS Mysterious, inviting, and cinematic vibes were the focus of this rebrand with emphasis on promoting her blog of 30+ articles.
SERVICES FULL BRAND & WEB DESIGN PACKAGE (rebrand)
Brand identity & Custom logos + texturesBrand strategy sessionsCREATIVE DIRECTION: MOOD BOARD, COLOR PALETTE & TYPOGRAPHYSocial media content calendarCurated stock photo collectionCustom graphics, background pattern, & CSS codingCustom 30-article blog setupThird-party email marketing integration + custom form design & set-up with FLODESK
PLATFORM Squarespace 7.1
BRAND VALUEsempathy
wonder
exploration
Brand Mission“I’m a journalist, editor, and publisher who invites curious readers like you to explore unfamiliar places, where I introduce you to real-life characters who connect us to the grand tapestry of human wisdom, kinship, and purpose.”
CUSTOM WEB DESIGN
THE TRANSFORMATIONWEBSITE BEFORE
WEBSITE AFTER
WEBSITE BEFORE
WEBSITE AFTER
NEW HOMEPAGE
WEBSITE AFTER
client feedback“First, the final logos: I LOVE these! Second, this website is GORGEOUS. It's absolutely stunning & I’m THRILLED with the transformation from my previous site!”
CUSTOM BRANDING + WEB + SOCIAL MEDIA DESIGN
CLIENT FEEDBACK
the full storySince I have a personal brand, I was looking for someone who could identify with who I am and what I do. Reading Daniela's story, I saw that A) she loves what she does and B) her curious, adventurous spirit is one I could work well with. I spoke with several candidates, and the others felt scripted. Daniela gave the impression that our work would be a true collaboration — which it was.
I needed my vision and personality to come through in my website, but hadn't sat down to fully articulate what that sounded like, or consider what it looked like. My favorite part of this process was that I was involved on both fronts. In the workbooks, I was able to solidify my voice and my story. With the mood boards, I was able to find the warm, mysterious, cinematic look I wanted. Daniela ran with all of this to set up a beautiful site, but at the end of the day, I got to build the foundation. I believe that's why my website now feels not only polished and professional, but also mine.
Before this rebrand, my own journalism had taken a backseat to the publication I founded and edit. Now, I feel my personal brand has a renewed sense of life and professionalism. It's a website I'm happy to lead readers, editors, agents, and book publishers to. But it goes beyond that — now that I've articulated my brand purpose, I see endless possibilities for the stories and books I have yet to write.
—SABINE, AWARD-WINNING JOURNALIST, EDITOR, & PUBLISHER
let’s collaborate