VIBE: high-end | professional | boutique | approachable | organic | fresh
About the projectWHO Azuluna Foods delivers ready-to-eat pasture-raised meals. They are a small business on a mission to build a healthier planet through resilient land management and high-welfare animal husbandry, nutrient-dense meals backed by dietetic science and crafted by classically trained chefs, and integrative experiential learning and community education initiatives.
GOALS In collaboration with their COO, we worked diligently to completely transform their branding and website to position Azuluna Foods as a high-end brand and target a more conscious, affluent audience, expanding the brand’s reach and impact.
SERVICES Full rebrand including:
Brand identity (logo was pre-existing)Brand strategy sessionsCREATIVE DIRECTION: Brand photography, MOOD BOARD, COLOR PALETTE & TYPOGRAPHYCustom website graphics & popup design20+-page custom web design mockups built in Adobe XD (desktop + mobile versions)UX/UI design for ecommerce website including 6 different categories on shop pageprint packaging Design for multiple physical products
PLATFORM Shopify (designed by me & built by external developer)
BRAND VALUEsimpact
quality
knowledge
Brand MissionOn a mission to build a healthier planet through resilient land management and high-welfare animal husbandry, nutrient-dense meals backed by dietetic science and crafted by classically trained chefs, and integrative experiential learning and community education initiatives.
CUSTOM WEB DESIGN
THE TRANSFORMATIONWEBSITE BEFORE
WEBSITE AFTER
WEBSITE AFTER
WEBSITE AFTER
THE BRAND EXPLORATION PROCESS
CUSTOM PRINT + PACKAGING DESIGN
ADD-ON PROJECT:
SALES PRESENTATION (RESEARCH + DESIGN)
I partnered with Azuluna’s COO to spearhead the research and design of a sales presentation (below) that led to successful co-brand collaboration partnership with an industry-leading wellness brand, Andrea Leigh Rogers (ALR), boosting online sales for client by 35%.
CLIENT FEEDBACK
“Daniela’s vision and creative precision helped breath life into my brand with incredible focus and efficiency. She was able to translate my brand’s values and mission into a powerful and dynamic aesthetic with staying power that has evolved naturally as my brand has grown and continued to refine itself.
She is an incredibly clear and effective communicator and takes direction proactively. You would be lucky to have Daniela in your corner as she went far and beyond designers I have worked with in the past. True vision! And true professionalism. Can’t recommend enough!”
—Taylor p., coo of Azuluna foods
let’s collaborate