VIBE: romantic | elegant | feminine | inviting | timeless | storybook
About the projectWHO Michelle Kuei is a speaker, author, personal confidence coach and founder of Elevate LifeCoaching, where she help coaches who struggle with the confidence and courage to tell their unique story so they can get seen, heard, and hired.
GOALS Approachable, elegant, and romantic vibes were the focus of this rebrand with emphasis on promoting her story, book, coaching, and speaking pages.
SERVICES Custom website rebrand, branding and social media design
Brand identity sessionscreative direction: mood board, color palette & typography (logo was pre-existing)custom canva social media templatesCurated stock photo collectionlong-form sales page designCustom graphics & CSS codingThird-party email marketing integration (Kajabi + zapier)
PLATFORM Squarespace 7.0
BRAND VALUEsauthenticity
inspiration
humor
Brand Mission“As a Personal Confidence Coach, I love to help coaches who struggle with the confidence and courage to tell their unique story so they can get seen, heard, and hired.”
CUSTOM WEB DESIGN—REBRAND
THE TRANSFORMATIONWEBSITE BEFORE
WEBSITE AFTER
WEBSITE BEFORE
WEBSITE AFTER
NEW HOMEPAGE
WEBSITE AFTER
WEBSITE AFTER
WEBSITE AFTER
INSTAGRAM BEFORE
INSTAGRAM AFTER
client feedback“OMG... You are amazing!!!! I love this!!!! Everything is so on point. Style, the vision…I love the mood board and how you put it together. I think it's so perfect and really sends out that approachability and inviting feeling. I love the elegant and romantic touches everywhere. I think that is going to attract a lot of my ideal clients. Strong but feminine. Love Love Love.”
THE BRAND EXPLORATION PROCESS
client feedback“I can't thank you enough for capturing my ideas and turning these into visuals. I have goosebumps about this new website and how everything feels so aligned moving forward! I’m in love!!"
CUSTOM BRANDING + WEB + SOCIAL MEDIA DESIGN
CLIENT FEEDBACK
"Daniela was so easy to work with! Working with her has been very fun and everything she put together visually for me was perfect. Not to mention her personality, creativity, professionalism, and talent.
My website definitely got a 360 facelift and I can not thank her enough. I have had so many coaches complimenting it! Just within the first two weeks after the launch, I signed two new clients who visited my website.”
—Michelle Kuei, Elevate Lifecoaching
let’s collaborate