VIBE: clean | minimal | calm | warm | elegant | classic
About the projectWHO Laura McKinzie is an Arizona-based yoga teacher trainer, coach, and author offering yoga trainings and retreats locally and across the world. She helps declutter the busy mind in order to create space for confidence, fulfillment, and joy!
GOALS Clean, warm, and elegant vibes were the focus of this rebrand with emphasis on promoting her recent book launch.
SERVICES FULL BRAND & WEB DESIGN PACKAGE (rebrand)
Brand identity & logosBrand strategy sessionsCREATIVE DIRECTION: MOOD BOARD, COLOR PALETTE & TYPOGRAPHYSocial media strategy + content calendarCustom photo retouchingCurated stock photo collectionCustom graphics & CSS codingAcuity scheduler set-up + strategy and tutorialCopywriting & copyediting for websiteThird-party email marketing integration + custom form design & set-up with FLODESK
PLATFORM Squarespace 7.0
BRAND VALUEsjoy
adventure
inspiration
Brand Mission“I help create a safe space for yoga teachers to shift out of your head and into your heart, so you can let go of fear and simply enjoy the adventure of life! This way you can express your joy in new and inspiring ways, both on and off the yoga mat.”
CUSTOM WEB DESIGN—REBRAND
THE TRANSFORMATIONWEBSITE BEFORE
WEBSITE AFTER
WEBSITE BEFORE
WEBSITE AFTER
NEW HOMEPAGE
WEBSITE AFTER
WEBSITE AFTER
WEBSITE AFTER
INSTAGRAM BEFORE
INSTAGRAM AFTER
client feedback“Daniela was a dream to work with and all-around incredible person! She’s a brilliant creative who truly listens & brings to life everything you feel in your heart.”
CUSTOM BRANDING + WEB + SOCIAL MEDIA DESIGN
Custom photo retouching
Alternative logo concepts
CLIENT FEEDBACK
watch testimonial video
the full storyI originally approached Daniela because I was struggling with my own message, why I do what I do. Daniela was patient and really listened to my story in order to support my mission statement and brand identity.
She is very intuitive and great about reading between the lines. I was able to guide her towards my thoughts and feelings about my business and then she went even deeper into my "why" when I wasn't able to find the words to do it myself.
Now, I feel so much more confident in what I share!!!! I have a direction, clarity, and all the tools to support my beautiful work. I am excited about my "job" but really, my purpose in life.
-LAURA MCKINZIE, YOGA TEACHER TRAINER & AUTHOR
let’s collaborate