VIBE: professional | polished | high-end | bold | clean
About the projectWHO Christa Davis is a Professional Certified Coach (PCC) and transformational speaker whose work focuses on career and leadership development coaching for purpose-driven, female leaders.
GOALS Polished, bold, and high-end vibes to elevate her online presence were the focus of this full rebrand & web design.
SERVICES FULL BRAND & WEB DESIGN PACKAGE (rebrand)
Brand identity & logosBrand strategy sessionsCREATIVE DIRECTION: MOOD BOARD, COLOR PALETTE & TYPOGRAPHYAdd-on custom opt-in PDF design (30+ pages)custom Photo retouchingCurated stock photo collectionCustom graphics & CSS codingCopyediting for website & opt-in strategyProfessional bio copywritingThird-party email marketing integration with FLODESK
PLATFORM Squarespace 7.1
BRAND VALUEspurpose
authenticity
impact
Brand Mission“We transform passionate and ambitious female leaders into trailblazers who pave their own path to success.”
CUSTOM WEB DESIGN—REBRAND
THE TRANSFORMATIONWEBSITE BEFORE
WEBSITE AFTER
WEBSITE BEFORE
WEBSITE BEFORE
WEBSITE AFTER
NEW HOMEPAGE
WEBSITE AFTER
WEBSITE AFTER
INSTAGRAM BEFORE
INSTAGRAM AFTER
client feedback“I don't even have the words for how thrilled I am with my new website and brand. You have a gift and are truly magical in your work!”
THE BRAND EXPLORATION PROCESS
CUSTOM BRANDING + WEB + SOCIAL MEDIA DESIGN
Custom photo retouching
Custom opt-in guide
Custom opt-in guide
CLIENT FEEDBACK
watch testimonial video
the full storyPeople who have known me my whole life couldn't believe how accurately my website captured my essence and personality. Daniela was brilliant in how she was able to take who I am and what I stand for, and create a cohesive brand and website that completely reflects this.
What makes Daniela different is that you can teach anyone skill and process, but you cannot teach talent. Too many branding and design 'experts' have the process/skill but lack the natural abilities. That is what Daniela has, a gift for helping people translate their purpose into a tangible brand and product.
I'm picky about branding, and there aren't many websites that 'wow' me. Daniela truly impressed me with her brilliance and commitment to creating a beautiful website and brand. I am so grateful for our experience working together!
-CHRISTA, TRANSFORMATIONAL COACH & SPEAKER
let’s collaborate