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What we cover:

• [00:00:00] - Welcome to the Sacred Style Podcast

• [00:02:00] - Overcoming Self-Doubt Through Style & Astrology

• [00:05:30] - Discovering Your Unique Style with the YAS Method

• [00:12:15] - Confidence & Personal Branding Through Style

• [00:18:40] - Astrology & Fashion: How Your Star Sign Shapes Your Look

• [00:26:00] - How to Use Your Rising Sign to Discover Your Visual Brand Identity

• [00:32:15] - Overcoming Style Blocks & Breaking Free from Trends

• [00:40:00] - Business Growth & Branding Using Astrology

• [00:45:20] - Taking Action: Confidence, Intuition & Self-Trust

• [00:49:15] - Final Thoughts & Where to Connect

Daniela:

Hey there and welcome to the Sacred Style Podcast! This is a safe space where we explore the intersection of spiritual entrepreneurship, personal branding, self-expression, and the fine art and journey of being human.

I'm your host, Daniela West—artist, designer, brand coach, astrologer, and founder of The Humanista Co. Creative, where we transform spiritual brands into spiritual magnets to amplify your purpose, impact, and abundance.  

In today's episode, we're going to be diving into the powerful topic of: how to boost your confidence through style and astrology

So I wanted to bring in a very special guest expert for you all today to share more on this. 

Today I'm speaking with Yun-A Johnson—Personal Style Consultant, CEO & Founder of Your Aesthetic Style (YAS). She teaches a 10-day online program that helps women transform their outfits & interiors without shopping. Her YAS Method is fast, personal, and green (good for the environment and your wallet).

She started YAS in Oslo, Norway in 2017 where she lived with her Norwegian husband and her sons. Since then she’s moved her business online and she and her family currently live in Denver, Colorado.

So, I'm so excited to have you here today thank you so much for joining us! How are you?

 

Yun-A: 

I'm great. Thanks for having me. I'm excited to be here. I love this topic. 

Daniela:

I know. I was like, we gotta bring Yuna in here. She's my style expert. We gotta do this. So I'm so excited. It's gonna be fun. 

Yun-A: 

I feel like this was years in the making. You guys are in for a treat. We've had some great conversations. Now we get to share one on a podcast. 

Daniela:

We've been talking about doing a podcast episode for three years, so it's finally happening.

Yun-A: 

[00:02:02] Yes, the stars are aligned! 

Daniela:

Yes, even to celebrate, if you guys can't see, I'm wearing this tarot card moon t-shirt to represent astrology. I'm excited. So Yuna, can you please introduce yourself a bit to our audience, tell us more about YAS, and what do you do over there? 

Yun-A: 

Yeah. Oh, man. There's so many layers, as always, but I feel like in a nutshell, YAS and what I do is really about enhancing the beauty you already have.

[00:02:34] I'm so passionate. Also like you, like an artist's background. That's how I got into YAS and creating this. I just felt really frustrated at the ways that I would see, women questioning their style. And I felt that a lot of style, magazines, our sources for style were part of that questioning things that would say buy this look or shop this look and stuff.

[00:02:57] They're not teaching about style. It's just talking about what's there in the items. so I created your aesthetic style out of that kind of frustration, using my own concept of art background where I used to do a lot of painting. And I'd always use these certain design elements and principles.

[00:03:13] So color and balance. And I noticed Oh, I can do that in my outfits. I can do that in my interiors. And I want to teach others how to do this. And that's how YAS was born. And it's a very simple concept, actually, of just, a really fun quiz with Daniela has taken and she knows it. And it just gets you thinking, not thinking as much.

[00:03:33] It gets you out of that overthinking out of your head and just looking at what do you visually love? Because I'm all about this is something that we're already drawn to. We already love but we don't have it necessarily found the means to express it and that was really important for me because I felt like that is the response back to when someone's telling you, you must have this or you must get this or that doesn't look right on you like I've heard so many style wound stories from being in this too that really Get to me even for me, I'll have to say the color yellow.

[00:04:02] It's a big reason why I wear it because someone had told me they didn't like how yellow looked on me and I didn't wear it for like decades. Yeah, like it's very real. And so color is a big thing I talked about. That's a big one. I think a lot of people have different loons around and things, but the whole heart of YAS is really that it's like really getting back to that.

[00:04:23] Why do you love those things that you loved when you were younger, embracing that more and understanding how to articulate it in a way that's through the language of design. I feel like that's my gift that I can offer. It's like I can help you understand those design words behind it, so that you can feel good about your decisions and less questioning.

[00:04:43] Less questioning. 

Daniela: 

Yeah, less questioning is really interesting thing to think about when it comes to our design choices, expressing who we are to the world. I find that so interesting. I would love if you could expand a little bit more about this concept of questioning or getting into our heads when it comes to, from what clothes we wear to, how we do our websites, how we do our branding, whether it's in person or online expression. I'd love to hear more about that and what led you more into this. 

Yun-A: 

Yeah, I think there's this, culture that's been created. That makes sense. But honestly, the thing that's led me the most into this and the thing that's reinforced. And I also feel like this is my unique gift that there's this combination of my background and experiences that I'm able to channel this in a way I've really felt that.

[00:05:36] And that's been a whole journey, which I think we'll get into too. If I just take like art class, for example, I was basically an art student going to go to art school all my life. And then I switched to politics and this is really how I got into this concept. Of your aesthetic style, because I was like expressing myself through painting primarily a lot of things.

[00:05:55] And then suddenly. Things that I were doing hours of the day of painting was taken out of my schedule and I had to find other ways to express it. But one of the things you do when you're painting and in art class is you present your work, right? And you just say why you were inspired to create this, right?

[00:06:15] And express it. And It's very subjective because art is just about expression, right? It's like this was beautiful to me, and it's like express. So I had years and years of just being able to and it's still vulnerable as an artist to show your work right and talk, but I had years and years of just expressing like why I love what I love why this inspired me where I drew inspiration from.

[00:06:37] As well as receiving input and feedback of what other people see.

[00:06:47] What do you want your eyes to be drawn to? And that's really art in a lot of ways, right? You get to decide where the eyes go. So fast forward, as I started thinking about how can I teach this? How can I make this simple? It was really like, okay, first understand what your eyes love. What do you feel is like?

[00:07:05] Uniquely beautiful to you because like you're I always give the example you're shopping with a friend, right? Like you might be like, oh my gosh, I love this and she's oh, that's cute, right? and then there's something else that she loves and so it's like I got more and more like how do we really?

[00:07:20] You can really define what that is. And that's what your aesthetic style is all about. It's specifically what are those design elements and principles that you love that you're repeatedly drawn to? And it's so fun because you can see it with your stuff easily. if it's things you've bought and if it's things that you even at some point were like, Oh my gosh, I love this, even though it doesn't make logical sense, right? 

Maybe sometimes, but you're just continuously drawn to it. And like I give that example with color and balance, you can see it in my background. I love playing with the color wheel, different color combinations, like orange and blue, they're complimentary colors, but I've got to balance them out.

[00:08:00] And so in high school, I wore a lot of colorful stuff. Even though I was using color and balance in my artwork, in my paintings, I hadn't thought about how to use it in my clothes. That came much later when I switched to politics. And I have this funny story of I've got these hot pink pants that were like these fading, like this hot pink that fades to white.

[00:08:22] And I loved them. I bought them because something about my aesthetic style was drawing me to them. But I could not figure out how to style them and it really frustrated me. So it's this one item that I loved, but I couldn't figure out. how to balance it out.

[00:08:37] So even though I could wear it other ways It wasn't making me happy and that's like I think that's the real core that I love helping people with and I think that Honestly missing is a lot of like style education isn't taught We're sold a look that looks really pretty because it's styled, right?

[00:08:54] But then you buy just that one item, just the hat, just the pants, right? And you've got to figure out how to style it and it's really fun. It's meant to be self expression, right? But we start to get in our head, we start to question it, or maybe it's like you love the item, but figuring how to make it work with your clothes and that's where the whole aesthetic style concept really helps because it's, you can see each item has an aesthetic style, but also how do you combine items together based on an aesthetic style, and what I teach, what I go into, because I think that's the big place we get stuck.

Daniela:

[00:09:28] I love that. I'd love to dig in a little bit more to the overall impact of your work and kind of the deeper benefit of somebody being able to really understand hey, this is the style that I love. This is a style that I feel most represents me, my authentic self.

[00:09:49] This is a style that makes me feel the most confident, right? It sounds like this is what you help people with. Actually this is what we have in common, me in the digital space and you with styling and interiors and clothing. When someone goes through this type of experience with you, what is the overall impact?

[00:10:06] What's the transformation that you've seen with your clients, for example? 

Yun-A: 

Yeah, I think one of the two, three things stand out, but probably one of the biggest ones, and something that I'm so happy that this is the overall impact that it brings to the world, is the just do it. It sounds like Nike, right?

[00:10:24] But just try it like there's such a hesitancy, there's such a second guessing debate and back and forth in our heads when it comes often when it comes to styling decisions, whether that's buying or how to put something together. And I remember one of the oldest people who's gone through my program like a long time ago .

[00:10:43] The whole program is fast, but it's teaching you this method you can do over and over again. And she said, the biggest thing you helped me with was like just style it. Just make the change. And she used the example a lot with her home of how she's been able to, they live in the same apartment for several years.

[00:11:00] It's a small apartment and her kids are different ages. And she's been able to redesign it. Based on their ages and stages they're in the huge impact is also buying less because before she used to constantly buy things that she felt inspired by in the shop and she'd come home and just feel so frustrated like It looked good in the shop, but it doesn't look good in my home.

[00:11:23] And that was playing to this questioning and doubting herself, right? Like where she felt her home was the problem or her styling skills. And then now it's not only does she not question her styling skills and stuff. It's also she's so clear on what she loves that she, she tackles these bigger challenges and just goes for it.

[00:11:45] And then, she knows what to do instead of I have to say we try to get the perfect picture done or look and then I can act. No, it's really like act first start creating and that's when you're going to get so much more inspiration ideas, all those things coming to you.

Yun-A:

[00:12:04] So I think that's the biggest and heart of it is like this kind of create first go, observe what inspires you start creating, share about it. And then it just keeps going. And another one, a big one is just renewed appreciation for what they already have. And that's huge. I work a lot in the sustainability space, consuming less and working with what we have repurposing.

[00:12:27] That's literally what my course teaches, but it's also a huge transformation because it's this feeling of enough, like I am enough as I am, right? And that's huge in beauty, like even saying that I get chills, right? I am enough. I have enough, creating this beauty. I know how to create beauty with what I've got.

[00:12:45] That is so empowering. And that's a direct voice to what we're often being taught, especially in the area of style where it's yes, you're beautiful, but you need this thing. Only have going to bring this more into your life and that, if I were to pinpoint. 

That's really the key of knowing, you're enough and acting on it, creating and then being able to see the results of that because, the whole concept is working with what you already have. I would say that, we often will say yeah. I, we have this kind of yes, but, like I will, yeah, I'd love to, create my dream home, but I live in a rental, or I'd love to wear more, but yeah, once I lose this amount of weight or something, and YAS is all about actually create that vibe. 

You can create that look with what you have. And a lot of it is just that, that I can do it. I can create. So much is more, it's so interesting because there are these, outer results of just being happier and how they express things like that, buying less clothes, buying less stuff, but, it's the inner stories of transformation that I love hearing the most.

[00:13:53] And they never get old. And just that reaffirming of Oh my gosh Okay. I can do this. I've already been doing this. It's not it's like coming back into something rather than, something totally new, it, I don't know how to explain it. Maybe you can express this or see this in your work, but it's already there.

[00:14:12] Like that, your aesthetic style is something you've already known and been drawn to your whole life. But listening to that again reaffirms that is a whole deeper level of wisdom and self appreciation. 

Daniela: 

I'm getting so excited. I'm getting chills as you're talking about this because, yes, I do have my astrology perspective as you're speaking. I hear it so clearly because I think how we both approach style, where we intersect, is awakening people to their inner truths, their inner blueprint, you said it yourself. It's like they're coming back to themselves through the process of working with you.

[00:14:53] You're helping illuminate for them or awaken to them what's already inside. They already know what to do. They already know who they are. They already know what they like. Sounds like they've been conditioned from all the marketing messages, all the advertising, all the societal norms that tell us to buy more. 

You have this, but you need this, you need more, and more, and more, and it's never enough. And I think that's what I've been hearing you saying, being aware of the societal programming, the societal conditioning, that we’re constantly bombarded with since birth, at least in Western society.

[00:15:31] And yeah, it sounds like working with you is a process of empowering people to wake up to their inner knowing. 

Yun-A: 

Exactly. and I like to always say that it's very fast. That's one of the first things I say, right? Fast, personal and green, because when it is something inside you, right?

[00:15:51] You respond to it just like astrology and star reading, right? You can do it quite quickly because it's there, and then the best thing is it's around your home and things. And I used to as a part of my business and also I would go into people's homes.

[00:16:04] So even if they didn't take the quiz. That's another part of my business. That's the core thing I focus on now is the 10 day program. Take this YAS quiz, do the styling yourself. Cause I love to teach people. It's more of an impact, learn how to do this than just hire me, to come in and do it for you.

[00:16:22] When I would go into people's homes, though, it was so easy to see, and it was so fascinating to see, oh, like, all the things they bought, and so that's why I say it's so fast, because it's like, it's there, but it's, we, because of this conditioning, it's like blinders put over our eyes if we don't value or trust our own intuition.

[00:16:41] It sounds too easy. It sounds too good to be true, right? This thing that I feel drawn to, this thing that I feel like I like. But it doesn't necessarily mesh with things that I've heard or seen, right? That's what causes it, but you do just lean into that more. It's so fast. It's like the inspiration starts flowing.

[00:17:01] And that's why taking action fast, making changes quickly. It's just a very cool skill to have because once you know how to do that, any new homes, new situations, you're able to. Recreate it in a way that reflects you and that's the point, right?

[00:17:15] There's so many beautiful interiors. so many beautiful styles, but if it doesn't make you happy, What is the point? 

Daniela:

Oh, I love that. And I love how you mentioned your quiz because that's definitely something I wanted to bring up, cause that's actually the main way that I discovered your business.

[00:17:34] A couple of years ago as a designer, I came into your quiz, as a tool to help awaken me to my own signature style, like as a designer in my work, I really wanted to understand. Why am I making these style decisions? Why do I design websites in a certain way? Or even my clothing? Why am I drawn to certain colors or textures or whatever?

[00:17:58] And taking your quiz was literally, it's the tool that opened up my eyes. It really did. It awakened me to my true signature style that comes from me. It's not conditioned from the outside. I'm not copying any other designer style. It really helped me, just create my own unique process and flow and put different ingredients together in my own original way.

Which I think is absolutely key for personal expression because it's personal. Why would our expression look like anyone else in the world, if our souls are all different? If our DNA is all different? If our birth chart, our astrological birth chart is different?

—Daniela

I would love to hear more about your quiz and your method. 

Yun-A: 

So this is again the art background and the thing, but these concepts of design elements and principles, they're everywhere.

[00:18:51] So in every styling, painting, design, photography, they've got certain elements and principles they use. I found the most cross intersection. So I didn't take all of them from all of the designs, but I found the most recurring ones. So there's about seven elements and six principles.

[00:19:10] And what happens is if you combine, if you think like a matrix, right? So you've got like all the seven elements up here and all the six principles, then there's a bunch of different combinations. That's what aesthetic style is. And so I created this Pinterest quiz. There's actually about 114 different possible combinations because yeah, within it, and this is where it's so key.

[00:19:36] Like you said, to express your personal style and, again, design elements and principles there in nature, they're used in art. That's not something I came up with, but this quiz and concept for how to identify them, is what I invented, and it's basically helping you recognize that within each of those, there's also nuances some people like more wavy, organic line, and some like more geometric line and shape, so even if someone has line, there's nuances to line, and there's nuances to texture and all those things, so those are nuances That makes up the 114 combination that with when you account for those nuances, and that's pretty huge, right?

[00:20:16] That's already a huge number. But even if someone had the exact same aesthetic style, they could still express it in different ways. And that's also very cool. So I have color and balance. I noticed people who also have color and balance, but they express it in other ways, right?

[00:20:30] Because color analysis, for example, is a thing, right? I talk about color theory more, but color analysis does look at certain colors. Different on each person, right? So I'm using color and balance with the colors that feel good and look good on me. Someone else with color imbalance, we'll use them with the colors.

[00:20:48] If so, it's like this avenue for expressing style. That's limitless because I found that a lot of the avenues for expressing style can be. Constraining for people that like I felt like all I could find was you're eclectic. You like different things. I'm like, that is so what am I supposed to do with that?

[00:21:09] Like when people talk about style earth, I was like, come on vague. It's so general. Yeah. So this, that's the whole concept with YAS in aesthetic style is once you identify your key combo just as you expressed.

I love hearing your experience of how you could apply it with your with graphic design with websites because it's like, it's I specialize in clothing and interiors because that's the way I know how to explain it, but it's actually really there's so many other ways it could be expressed visually.

[00:21:40] Everything has an aesthetic style to it, but I focus on people finding out their unique combo more than needing to know all the possibilities out there. It's really helping you find it. And so what you did with that quiz is. The quiz has all possible 114 combinations on there, and you're just clicking them, right?

[00:21:59] You're clicking only what draws you, right? Like I gave you that, not in your head, but just visually. Why do I love this? Not analyzing it. And when you do that, it's like there's a repetition of those certain elements. They repeat a lot, right? And you can just easily see, Oh my gosh! It's a lot of line.

[00:22:18] I also use Pinterest because Pinterest will recommend things to you, right? So once you've done that quiz, Pinterest is noticing Oh, yeah. visual AI, right? And so they recommend your aesthetic style.

Daniela:

I'm going to give our audience a little concrete example. I think this is going to be really fun for you and me on the spot. Let's do this. So when I took your quiz, I remembered my results. I think I took it in 2022 years ago. I still remember my results because they're a game changer. And I want to hear your perspective. I got line, rhythm, and space. 

So just from these elements, are you able to point out even in my background, can you describe to the audience, especially if someone's listening, watching? Can you describe how you see these elements in my current setup? 

Yun-A: 

So first let them know that line and space are elements and rhythm is a principle. So elements are like, think of them as like the ingredients. And the principle is the recipe. So it's how those elements are used together.

[00:23:34] So with your outfit, your hat is a really good example of rhythm and line because it's got these and also it's got texture to it. it creates a movement. It looks like it's moving and repetitive. That's rhythm.

[00:23:49] Now your earrings are a really good example of line and space because you can see they're really defined those squares. They're actually more like rings kind of squares, but you see the line very well defined, but there's also space in between it. So space is about positive and negative space.

[00:24:07] Again, there's some people, I always find this funny when I did interiors, a lot of couples, they had the same element of space, but one liked positive space, which I call like maximalism. It's like, how can we fill this space with as much things? And the other liked, Negative space, which is more minimalism, right?

[00:24:26] And so you could see where they were butting heads, even though it was the same element. But your earrings are an example of negative space, so you've got the line, but it shows the negative space, so you can see your hair behind it, or if you had a different, if you were behind a different background or a cool wallpaper that would show through behind it, and so that's a good example of negative space.

[00:24:47] And, yeah, you've got all kinds of cool lines in your jacket, there's different things, we could go more into But the cool thing is you just chose that, right? You chose it based on what you're drawn to and you love, and that's the point, and it's just gonna show up more.

[00:25:02] Where I recommend people, what helps them is let's say you're picking an outfit, and you're feeling like it's nice, but I want more of a wow factor. I want something more. That's where you can really lean into it and usually, it might be that you want more rhythm in it or you want something. It's one of your elements or principles that is less apparent.

And if you just amp that up a little you're gonna you're gonna go wow but also people will notice because it's very cohesive that's one of the things that like a lot of the Misconceptions around style is thinking that I've got to buy there's a trend right like to buy a lot of things that go well together.

[00:25:44] Neutrals are easy to mix and match and if your aesthetic style is like harmony or unity. That's really great. You know that you might want that, but for a lot of people, they're doing that out of a hesitancy to play around and express their style. And I think it's really repressing that, and what I try to empower you to understand is that cohesion doesn't come from the items. It really comes from knowing design elements and principles, your aesthetic style, because then, you can choose and mix and match items together, based on their common shared elements and principles.

[00:26:22] Because everyone might use a necklace like this to really emphasize texture. I'm using it to emphasize color, to bring in my brand colors. There's different reasons we choose it. And that's what style is all about. It's your intention. And the more that your intention comes through, the more you're going to look to other people like, dang, how is she so put together?

[00:26:43] Because you've put that time intention in it, right? You've created that cohesion and yeah. So it's so much more simple than we. We think It's like the more you lean in and embrace and listen to okay, what do I want my eyes to see?

[00:26:58] My eyes love to see color. If I'm missing color. I'm usually not going to feel as good in that outfit, and that, that's for me personally. But for every person that's really the key. Yes. You want it to feel like, yes, this is great. 

Daniela:

I love that.

[00:27:13] Yeah. For me, when I think of style, I guess what I really think of the end result is like, how do I want to feel? How do I want to feel by putting on this outfit or putting on this hat or putting on these earrings? How do I want to feel when I put on a faux fur coat, and so many times, as I'm thinking about my style decisions, whether it's my outfits, my home decor, or like my website, my branding, It's the energy that I want to transmit out into the world.

[00:27:41] It's the way that I want to present myself because of how I'm feeling on the inside as well. And I think the combination of what's on the outside matching the inside I'm feeling confident. So I'm going to wear this awesome baller jacket that makes me feel like queen of the world.

Yun-A: 

Exactly! Wear the jacket, right? Yeah, we have those things. We get excited. We buy them. We have them in our closet. But you've got to feel that feeling to wear it. And that's what I feel comes up a lot, right? People reach for the same thing when they're not feeling good, right? 

[00:28:15] It does take work getting dressed every morning, right? But if you can lean into it and this is fun. This is a chance to express my style more, right? That brings, that's what a great way to start our day. 

Daniela:

And it will create when you put on an outfit that makes you feel confident or makes you feel like your best self, your most authentic, let's say your higher self, right?

[00:28:37] This is how my higher self feels and how they want to show up in the world, even if you don't feel like that at first. I've noticed when I really put on an outfit that helps me embody my higher self, it instantly lifts up my energy. Like, my posture will change. 

I'll go out into the world and, maybe people will come up and compliment me or people are just drawn to me a little bit more because, I'm feeling good about what I'm wearing and I'm authentically representing myself to the world and I really do think people, take notice and I think it actually becomes very magnetic.

Yun-A:

[00:29:15] Oh yeah, I think so. Speaking of magnetic, yeah, because like you said, the outside matches the inside expressing yourself and that's just that in itself is enough because it's all I think confidence when we talk about building confidence. It's just like acting more on your intuition then, at least in my experience.

[00:29:34] That's literally what's built my confidence. And so part of my intuition is this. I'm drawn to these certain things, visually. And so acting on it, wearing it, expressing it, I literally feel more confident. 

Daniela:

I love that. And speaking of confidence, I'd love to shift a little bit into the idea of star signs, because I think it’s an extra spiritual lens that we can bring into the idea of style and self expression. 

So we recently did a brand astrology reading, which was super fun, super interesting. And I want to do a little on the spot. A little on the spot, analysis, what you did with me and your method, your YAS method.

I would love to express to the listeners out there what I'm seeing because I remember your birth chart really well.

Yun-A: 

Awesome. I love it. Go for it. 

Daniela:

So I do remember your sun sign is in Cancer, which is a water sign, and sun sign is the role that you are naturally showing up in the world.

[00:30:45] And when we first went through your birth chart, I thought, okay, your sun sign's in Cancer. It's all about the home. It's all about comfort and being cozy and family, nostalgia, sentimentality. 

So just with that in mind, I look behind you and I'm seeing these two blue paintings on the wall. And for me, my mind is instantly saying okay, Cancer, water sign, we've got the blue, we've got the coziness.

Yun-A: 

[00:31:13] Yeah. And that one actually says in Norwegian, we love home. 

Daniela:

Oh my gosh! That couldn't be more symbolic of the Cancerian energy. I love that. Plus, your role is literally focusing on the home, creating a cozy, safe, welcoming space, inviting. You know, something for the family to all be together and enjoy very Cancerian qualities.

So just from looking at her sun sign, we get so much information into your role, in your style, and the colors that come out. I remember your rising sign I believe was Sagittarius, right?

Yun-A: 

Yeah, Sagittarius. 

Daniela:

[00:31:57] And the amazing thing about looking at the rising sign in a birth chart is it actually reveals so much about your visual style. 

Yun-A: 

Interesting. Ooh. It's a YAS connection there! Rising sign. 

Daniela:

So when we discovered your rising sign in Sagittarius, it's a fire sign. It's all about freedom and exploration and fun and playfulness and adventure [00:32:25] and learning and expansion. 

So when we discovered this, I was like, this makes so much sense for your brand. Your colors are extremely playful. Yeah. I love it. How was it for you when we discovered this? 

Yun-A: 

It was so cool. And also because I feel like I, at least right now, let's say fashion is going through a [00:32:51] more subdued neutral moment, it says the pendulum might swing back to color. 

And so a lot of times I have had situations where my stuff is too playful. Like people don't take it seriously, right? Fashion is very serious. And so I've had moments where people snubbed me, for that.

[00:33:09] And I was like, I'm not gonna be anything else because my brand is all about this fun. That's what I can do So it was just so reaffirming rather that I'm literally living that rather than stick to what's the trend or expression of fashion at the moment, for being an aesthetic brand, [00:33:27] people have certain concepts of how that should look right now, right? 

But this brand, it's so much of me and it's literally based on my aesthetic style, how I came up with it. So it was like, to try to remove that wouldn't make sense to try to fit into the current fashion that's going to change.

[00:33:45] So it was so reaffirming for me. It felt good. And it felt like, Oh, it makes total sense. Good. 

Daniela:

Yeah, it sounds and much like what you do as a style consultant is really just helping people awaken to what's already inside them. Helping validate that, but really just empowering them to trust like your inner blueprint, I think people have an awareness of what they're drawn to, but they sometimes get into so much self doubt when they compare to other people in your field.[00:34:16] Thinking this limiting belief that fashion must be serious, right? That doesn't sound like you at all. 

Yun-A: 

No. Oh, I was like, what's the point? And it's so funny because that's where I've had the most people reaching out to me because it's the same thing, that playfulness and color it stands out.

 So on the side of getting snubbed from it, it's also people reaching out of oh my gosh, you reminded me how much I love pink or how much I forgot to I wore a pink blazer today Just because and I'm like, yeah, it's fun like what is the point of style if you're not having fun? If you're not able to express yourself? And yes, we do have to show up in certain spaces, but I just see it a lot like in a lot of workplaces and areas.

[00:35:05] It's becoming more and more expressive. It's less about. The certain dress code in a hearing, you can appear professional and still be very colorful. That was a huge moment for me, letting go of a lot of my more serious colors and just embracing the colorful blazers and all those kinds of things.

[00:35:23] But, it's great. It's any networking event. It's a great talking point, right? People can spot me far away. Yeah. And you'll instantly see it. It's all my brand.

Daniela: 

You'll instantly stand out, as that colorful, playful, person in your field. I just love thinking about your rising sign in Sagittarius. [00:35:41] That's the energy. And that's the energy that you carry naturally through your style.

Yun-A: 

And it's so cool. Cause I didn't, I knew about rising signs, but I didn't know what they meant and everything. You really helped me with that. But, I feel I don't know if they're opposites, but they've definitely got different energies, like the Cancer homebody.

Daniela:

[00:35:59] Yeah. The adventurer, Sagittarius, right? 

Yun-A: 

Yes. Yeah. And I feel like I have this kind of interest in myself, so it was like, Oh, that's where it's coming from. Like I need to lean into both of those. If I tried to be too much of one or the other, it's not fully me.

Daniela:

Yes. That's such a good point. 

And I think that's what style is all about for me, or self expression in general. It's all about our multidimensionality—tapping into every aspect of who we are. 

Nobody's just one thing or one label. So why is society trying to put us all into one label? 

Yun-A: 

Yeah, you nail it.That always gets me riled up.

I'm like, why? It doesn't make sense. I think society is better off if all of us are in our self-expression. I mean, we created businesses out of finding our unique gifts and expression!

We're contributing to society. Yeah. So many businesses are like that. I think we're better off when we can lean into our self expression and bring something unique to the world that way. 

Daniela:

Yes. I agree. We're not just better off. We're so much more powerful and we're so much more free. 

Yun-A: 

[00:37:07] True. Can I share more about what I learned from my star sign? I mean your birth chart reading of me, my business, like on a brand side too? Because yeah, I would love to.

It's funny because I teach and I'm all about helping people remember you're enough and working with what you have.[00:37:26] And at the same time, I felt a lot of challenges in growing my business and brand or in my ideas and my strategies where I just felt like I was constantly coming up with things that I was thinking that others weren't seeing, like innovative. I love to come up with new ideas and be innovative. 

[00:37:44] In the reading, that's just part of who I am. And so even that awareness was so good of not fighting it so much anymore, right? Just trust it and not look for someone else who's done what you've done because there probably isn't. That was like, oh, okay.

[00:38:01] Okay, I feel like I put so much energy into that, but one of the biggest things that helped me practically, strategy-wise that I'm already applying, I feel like it was just two weeks ago that we did that reading. 

A huge part of where my challenge was, but also where my potential to grow is, is around communicating, right?

[00:38:23] Communication and relationships and somehow after, again, I don't even think it's fully conscious. This is where I love it. I'm already just intuitively doing it. And I'm not only doing this, but I'm leaning so much more into it. And people came into my life that are really key, like mentors who do work in communication, and I'm just going full in on that, knowing that is the key to my strategy.

Because I think for all you business owners, brand owners out there, the number one thing is knowing what to prioritize. There's so many things we've got to do, there's so many uses for our energy, but you want to nail what are the key things to prioritize to use for your energy and your strategy. [00:39:04] And that really helped me. 

I think that's why I really recommend your strategy sessions for brand owners, because, even if you've been in business a while, you're always needing to think big, move forward, and prioritize. 

It aligned what I need to move forward on, but also what I need to prioritize now in the areas where I feel stuck and not getting all scatter-brained. And that is the communication. And then the more I did that, the more all the things I needed for that started coming in.

But if I wasn't focusing on that, they wouldn't appear, right? We don't see or notice them until we're really looking for them. Yeah, so I have to say that I highly recommend it because I've heard it in so many business things like that's the number one thing—knowing where to prioritize. 

We get so many ideas, we get so much inspiration, but knowing, trusting, going in on that, and you're going to quickly see that the results you're looking for right are from there. It's the focus of the heart. 

All of us are able to do incredible things, but being able to focus on our strengths in that area—that's going to really move the needle.

That's crucial for business owners, and I feel that you helped me with that in the reading but also as a recurring thing, because it's my blueprint. I'm going to go back to this. If there are moments when I get unclear and go off my path again, that's where I'll go back to focus on. 

Daniela:

Wow. Oh, I'm so happy to hear that. Yeah.

Just direct and focused based on who you are and how you operate and your gifts. Just, it's like you with style, you by empowering people to tap into what's already in there, it gives people permission to just go, just take action. Just go, just do it. Just go. You know who you are. Go for it. 

Oh, I'm so happy. This has been such an awesome, fascinating conversation, honestly. Oh my gosh. I've loved it. I think we're at a good stopping point.

How can people get in touch with your fabulous self and YAS? And do you have any current offerings that you'd like to share with our audience? Tell us. 

Yun-A: 

[00:41:12] Yeah. I would recommend Instagram, Pinterest. LinkedIn, YouTube. Since I'm all about action, the best thing would be honestly to check out my vibe class. It's a free class that I've created and they can check that out. They can actually actively use the method. 

So instead of clicking buy on an outfit, you're considering buying click play on this class and you can recreate that outfit with the clothes you have. So it's a really fun way to just try out the method. And then I go a little bit into the design elements and principles and you can see them. 

I also explained my signature program. Yeah, stylist. That's the 10 day program. Okay. In there. So the vibe class is the best way to really like it if you like listening and want to try this out. I want to see this just go right in. If you want something really simple. 

I also have this spending style quiz that I created that 's not a visual quiz. This is really simple quiz that gets people thinking about it. And it's a way for people to tailor their style from how they shop, because that's a huge area.

And I've had so many conversations about this. I found there's four, four categories of people that why we're inspired by certain things and why we buy certain things. And so you take that quiz. It's fun. You can take it and get the results. And at the end, there's an option to join my newsletter.

And if you do join my newsletter, you'll get tailored emails based on your results. And so that's, those are my two recommendations. The quiz is about a minute or two minutes. It's very short. The vibe class is about like 45, 50 minutes.So either one, those are the best ways to connect and actually take action on something. 

Daniela:

Okay. Beautiful. And we'll include all your links. This has been so awesome, Yun-A, and I, thank you so much for bringing in all your expertise, all your experiences. I have loved every minute. This has been so much fun. 

And, thanks to everybody who's been watching and listening and I will catch you next time on The Sacred Style Podcast.

About Yun-A Johnson, Personal Style Consultant, CEO & Founder of Your Aesthetic Style (YAS) 

Take the Spending Style Quiz

 Try the VIBE Class

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